Claudia Unger
Claudia Unger
Business travel isn’t logistics. It’s the oldest technology humans have for building trust — and we’ve largely forgotten that.
I’ve spent twenty years asking why people still get on planes when everything else has gone digital. The answer, I think, is that some things can only be built in person — and we are only beginning to measure what those things are worth.
BACKGROUND
Senior researcher and analyst with two decades spanning BCD Travel/Advito, eight years of independent consulting, and head of research and market intelligence at VDR — Germany’s business travel association. Author of Corporate Travel: Hiding in Plain Sight (2016).
CURRENT THINKING
My Trader’s Rhythm series explores business travel as civilisational infrastructure — tracing the Hanseatic League, Viking networks, and Silk Road to understand what modern corporate travel has kept, and what it has quietly lost.
ON THE ROAD
In 2023 I walked 955 kilometres across Britain with my two Labradors. No car. No shortcuts. I think a lot about pace, presence, and what you notice when you slow down.
CURRENTLY AVAILABLE FOR
Strategic advisory, market research, and speaking engagements in European business travel. Active in BT4Europe and GBTA Europe. Based near Hamburg.
Get in touch claudia@claudia-unger.com LinkedIn
Trader’s Rhythm is a series on LinkedIn exploring the deep history of business travel as relational infrastructure.