Coach. Strategist. Human. 

I took time out to pause, reflect, and literally walk—covering over 950 kilometers on foot. During that spaciousness, I did my own personal "strategy excavation." I stripped away the expectations of what a career should look like to rediscover who I actually was and what I valued most.

I trained as an executive coach. I studied Quantum Human Design. I spent years supporting dozens of clients navigating their own career transitions, burnout, and questions of identity.

But I didn't leave my strategic, analytical corporate self behind. Instead, I brought her with me - more conscious, more grounded, and more intentional.

Today, I work at the intersection of rigorous corporate strategy and deep personal development.

In the business travel sector, I lead critical market research, facilitate strategic committee work, and turn complex data into insights that drive industry conversations. I collaborate with global partners to shape the future of mobility and foster connection between people, policy, and purpose.

And at the same time, I still coach. Because organisations are made of people, and people are complex - and an industry only becomes visible once the people inside it are recognized. 

My work - whether I am designing a research study, advising a company, speaking on a global stage, or coaching an executive - is always about excavation. It is about scraping away the noise, the over-complicated processes, and the transactional habits to unearth the powerful, load-bearing ideas and purpose that were there from the very beginning. Roots don't move. You just have to dig to find them. 

My family has a saying, crude but true: today's mess is tomorrow's topsoil. That's what I help you do with your own mess — understand the value of what you've already been through, so you can consciously design where you go next. 

Credentials & Background

• ILM Level 7 Certification in Executive Coaching & Mentoring (The UK and Europe’s premier qualification for executive-level coaching).

  1. • Member of the Association for Coaching (AC).

• MA in Marketing Communications, University of Westminster

• BBA in Tourism Management, Stenden University

• Active Industry Researcher: Research Analyst @ Phocuswright and Facts & Figures Lead @ BT4Europe.

• Author: Corporate Travel: Hiding in Plain Sight (2016).

While most of my digital content is in English, I also offer coaching, advisory, and speaking in German.

Whether you are an organization looking to unearth your strategic purpose or commission the market research to support it, an event organizer wanting to shift perspectives, or an individual ready to excavate your own strategic narrative - I would love to talk. 

Get in Touch — Book a Discovery Call