Coach. Strategist. Human. 

I took time out to pause, reflect, and literally walk—covering over 950 kilometers on foot. During that spaciousness, I did my own personal "strategy excavation." I stripped away the expectations of what a career should look like to rediscover who I actually was and what I valued most.

I trained as an executive coach. I studied Quantum Human Design. I spent years supporting dozens of clients navigating their own career transitions, burnout, and questions of identity.

But I didn't leave my strategic, analytical corporate self behind. Instead, I brought her with me—more conscious, more grounded, and more intentional.

Today, I work at the intersection of rigorous corporate strategy and deep personal development.

In the business travel sector, I lead critical market research, facilitate strategic committee work, and turn complex data into insights that drive high-level industry conversations. I collaborate with global partners to shape the future of mobility and foster connection between people, policy, and purpose.

And at the exact same time, I still coach. Because organisations are made of people, and people are complex. We do not have to be just one thing.

My work—whether I am designing a research study, advising a B2B company, speaking on a global stage, or coaching an executive—is always about excavation. It is about scraping away the noise, the over-complicated processes, and the transactional habits to unearth the powerful, load-bearing ideas and purpose that were there from the very beginning.

My family has a saying — cruder than Kierkegaard, but the same idea: today's mess is tomorrow's ground to stand on. My work is helping you understand the value of your journey so far, so you can consciously design where you go next.

My Philosophy

A framework for living true

Whether I am coaching an executive, advising a travel organisation, analysing industry research, or speaking on stage, my work is grounded in three core principles. These serve as the anchors for both personal transitions and corporate strategy:

Responsibility

The courage to own the path. Responsibility isn’t about blame — it’s about agency. For an individual, it means stepping out of passive defaults and leading yourself consciously. For an organisation, it means refusing to outsource your strategy to external expectations, technology, or default industry habits. True progress begins when we take active ownership of how we show up, how we decide, and how we lead.

Authenticity

The alignment of purpose and action. Authenticity is not a performance — it is a homecoming. It is the discipline of uncovering what was true at the start and asking if it is still driving what happens now. For a leader, this means aligning your career with your genuine values. For a business, it means reconnecting your daily processes and metrics with the core idea that created value in the first place. True impact is created when we stop trying to fit into borrowed templates and instead stand firmly in what is genuine.

Freedom

The clarity of conscious choice. True freedom is not just about having endless options; it is about having the clarity and perspective to know which ones actually serve you. It is the spaciousness that opens up when you are no longer bound by roles that drain you or systems that have grown too complex. Whether we are simplifying a cluttered corporate travel programme or navigating a major career transition, freedom is the result of cutting through the operational noise to make choices aligned with your true direction.

Credentials & Background

• ILM Level 7 Certification in Executive Coaching & Mentoring (The UK and Europe’s premier qualification for executive-level coaching).

  1. • Member of the Association for Coaching (AC).

• MA in Marketing Communications, University of Westminster

• BBA in Tourism Management, Stenden University

• Active Industry Researcher: Research Analyst @ Phocuswright and Facts & Figures Lead @ BT4Europe.

• Author: Corporate Travel: Hiding in Plain Sight (2016).

• Quantum Human Design Practitioner (optional deep, individualized energetic blueprint mapping).

Whether you are an organization looking to unearth your strategic purpose, an event organizer wanting to shift perspectives, or an individual ready to excavate your own strategic narrative—I would love to talk.

While most of my digital content is in English, I also offer coaching, advisory, and speaking in German.

Get in Touch — Book a Discovery Call